BottegaFuoriserie
BottegaFuoriserie marks a new partnership between Alfa Romeo and Maserati. Under this joint banner, the two legendary Italian automakers will collaborate to create one-of-a-kind cars, restore iconic classics, and push the boundaries of performance innovation.
The creative hub will revolve around four main pillars: Bottega, Fuoriserie, Corse, and La Storia. Alongside Ferrari, Alfa Romeo, and Maserati stand as two of Italy’s most celebrated automotive brands.
Both are part of the global Stellantis family, and now they’re forging an even deeper connection in their home country. The two marques have officially announced their union under the new BottegaFuoriserie banner.
Headquartered in Milan, this creative center will bring the two automakers together on a range of ambitious projects.
These include crafting bespoke vehicles, performing meticulous restorations of historic models, and conducting research to uncover new performance breakthroughs. The initiative will be led by Christiano Fiorio, who has been appointed as the general manager of BottegaFuoriserie.
The group’s work will be organized around four key divisions: Bottega, Fuoriserie, Corse, and La Storia. Bottega will handle the creation of exclusive, tailor-made vehicles, including ultra-limited models such as the Alfa Romeo 33 Stradale and Maserati MCXtrema.
Fuoriserie will serve as the personalization arm, giving customers the chance to collaborate with dedicated design teams, even for mass-produced models. This service will be offered at dealerships worldwide, so if your Tonale needs a more individual touch, the Fuoriserie team can make it happen.
Meanwhile, La Storia will focus on celebrating and preserving the rich heritage of both brands. This includes reviving historic vehicles with a modern twist, blending classic design with contemporary technology and craftsmanship.
It also involves creating “Experience Centers”, interactive museums and archives that will showcase the legacy of Alfa Romeo and Maserati. Lastly, the Corse division will concentrate on performance-driven research and development, exploring cutting-edge innovations in powertrains, design, and chassis engineering.
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