BMW has assured its dealers that customers will not face price hikes due to the Trump administration’s tariffs on its Mexico-built vehicles—at least not until after May 1. The German automaker is one of several brands that import cars from Mexican manufacturing facilities, which are now subject to a 25 percent tariff.
Until May 1, BMW customers will not experience any price increases, as the company has committed to “price protecting” its imported models. “However, if the tariff situation remains unchanged, we may need to reevaluate our approach after that time,” a company spokesperson told The Wall Street Journal.
At present, BMW imports the 3 Series sedan, 2 Series coupe, and M2 from its plant in San Luis Potosí, Mexico. According to The Wall Street Journal, these models account for approximately 12 percent of BMW’s U.S. sales. Because they do not meet the United States-Mexico-Canada Agreement (USMCA) requirements for regional parts sourcing, all three models are subject to the new tariffs.
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