Cold-weather range loss continues to be a seasonal concern for many potential electric vehicle (EV) buyers, but a new concept car from Genesis seeks to demonstrate that EVs can excel even in frigid conditions.
Snowstorms have gripped the nation over the past week, not only in traditionally cold regions like Michigan but also in historically warmer states such as Texas, Louisiana, and Florida. While winter tires are essential in such conditions, Genesis has taken snow preparedness to another level with its latest concept: the GV60 Mountain Intervention Vehicle (MIV). This innovative concept, based on Genesis’s compact electric luxury SUV, was unveiled at the World Economic Forum in Davos, Switzerland, and swaps the GV60’s standard tires for a set of rugged snowmobile tracks.
Genesis GV60 Mountain Intervention Vehicle Concept
Genesis designed the GV60 MIV concept with all-terrain rescue missions in mind, and its bold, high-visibility orange-striped livery certainly makes it stand out. The most striking upgrade is the addition of tank-like snow tracks, which offer superior traction on unpaved surfaces and significantly increase ground clearance. These tracks also create a commanding, robust appearance as they extend beyond the body of the standard model. To accommodate the tracks, the vehicle features carbon-fiber fender flares that stretch outward, adding a purposeful and aggressive flair to its design.
A custom-built roof rack crowns the vehicle and includes an integrated light bar, while an additional rack over the rear windshield provides space for mounting extra gear. Inside the cabin, Genesis has outfitted the MIV with sporty seats, an array of medical supplies, and advanced emergency communication and warning systems. As an electric vehicle, the GV60 MIV also incorporates a vehicle-to-load system, enabling the battery to power auxiliary devices during rescue missions.
Tackling Cold-Weather Range Anxiety
Range loss during cold weather is a well-documented issue for EVs, though its impact on daily driving routines varies. For many EV owners, it typically translates to more frequent charging, which is often conveniently done at home. Drivers of internal-combustion-engine vehicles also face reduced efficiency in colder temperatures, which means making extra trips to the gas station during winter.
Pushing Boundaries in Winter-Themed Concepts
This is not the first time Genesis has chosen the Davos stage to debut a winter-oriented concept. Last year, the company unveiled the X Snow Speedium concept—a reimagined version of its sleek X Speedium Coupe equipped with a roof-mounted ski rack and auxiliary fog lamps. The GV60 MIV takes this winter theme to a more extreme level. Though this snow-tracked, adventure-ready EV SUV won’t make its way to dealerships, it serves as a compelling showcase of Genesis’s creativity and design expertise.
The Evolving GV60 Lineup
The Genesis GV60 first arrived in the U.S. as a 2023 model and has since seen updates for 2026. These updates include a 27-inch dashboard display and minor styling refinements. Although U.S. specifications for the 2026 GV60 have not yet been confirmed, it may receive a larger battery pack, similar to its Hyundai Ioniq 5 and Kia EV6 siblings, which are built on the same Hyundai E-GMP platform.
Additionally, Genesis is expected to introduce a high-performance GV60 Magma variant as part of its 2026 lineup. This model will mark the debut of the Genesis Magma performance sub-brand, which was announced at the 2024 New York Auto Show.
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