Rolls-Royce Spectre
One might logically assume that Rolls-Royce would be the absolute last automobile manufacturer on the planet to experiment with customer discounts, yet in a surprising turn of events, even this pinnacle marque has now waded directly into the current wave of electric vehicle incentives.
With the federal EV tax credits now officially expired for purchases in the United States, and it is important to recall that those credits did apply to all leased EVs, regardless of their country of origin, the ultra-luxury brand is now strategically dangling a $5,000 lease-specific credit directly on its all-electric Spectre model.
Considering the Spectre’s monumental starting price point of approximately $422,000, this financial gesture almost borders on comic relief from a practical standpoint.
The $5,000 discount feels more akin to a minor voucher that could be applied toward the car’s extensive and typically very costly optional extras, rather than representing any form of meaningful or substantial saving for the clientele.
The vast majority of Rolls-Royce buyers are already accustomed to pouring considerable additional sums into extensively personalizing their vehicles, a long-standing habit that has consistently served as a highly reliable source of profit for the BMW-owned luxury marque over many decades.
According to a report from Cars Direct, this specific incentive appeared in a recent dealer bulletin that was distributed internally by Rolls-Royce Motor Cars. The offer applies specifically to both the 2025 and the 2026 model-year Spectre vehicles, but only if they are acquired through a lease agreement finalized on or before the deadline of November 30.
It appears the brand has already quietly trimmed the value of this lease offer, reducing it from an initial $7,500 down to the current $5,000 credit. For those considering financing, the current arrangement carries an effective interest rate of approximately 4.6 percent APR.
It is noteworthy that even with this $5,000 credit applied, the U.S.-specification Spectre still ultimately costs a prospective lessee more than it did during the brief period when the now-expired $7,500 federal EV tax credit was available.
It is crucial to remember that this prior federal benefit, much like the current lease credit, never extended to customers who chose to purchase the vehicle outright.
The all-electric Rolls-Royce Spectre has been an integral part of the brand’s lineup since the 2023 model year and is now offered to customers in two distinct versions.
The base model produces a substantial 577 horsepower (430 kW / 584 PS), while the more performance-oriented Black Badge version pushes the total output to 650 horsepower (485 kW / 659 PS), thereby earning it the distinction of being the most powerful production model ever to emerge from the company’s Goodwood manufacturing facility.
Both variants utilize a large 120 kWh battery pack, which is officially rated to provide up to 266 miles (428 km) of driving range when equipped with standard 23-inch wheels.
While a $5,000 reduction on a vehicle costing well over $400,000 is highly unlikely to sway the final decision of a potential Rolls-Royce buyer, several other prominent luxury automakers are demonstrating far more enthusiasm and deploying significantly larger sums when it comes to EV incentives.
Maserati, for instance, has rolled out a truly substantial $50,000 incentive offer for anyone purchasing or leasing the all-electric GranTurismo Folgore and GranCabrio Folgore models, and is concurrently offering a $25,000 discount on the smaller Grecale Folgore SUV.
Aston Martin, meanwhile, is actively looking to clear excess inventory in the U.S. market, introducing a fresh round of purchase incentives across its entire internal combustion engine lineup, despite not having a single battery-electric vehicle in its showrooms at present.
These specific reductions are set at $15,000 for the Vanquish, $12,000 for the high-performance DBX 707 SUV, $10,000 for the DB12 grand tourer, and $7,000 for the Vantage sports car. These manufacturers’ offers apply to both outright purchases and lease agreements.
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